Get Ready for Lift-Off

The Launch Department

Helping Creatives Quit Their 9-to-5 and Launch the Business of Their Dreams

You’ve got a dream—a business idea that lights you up.

But right now, you’re stuck in your 9-to-5, feeling drained, frustrated, and wondering if this is all there is.

You’re ready to make the leap, but:

  • You don’t know where to start.

  • You’re overwhelmed by all the advice out there.

  • And let’s be real—quitting your steady paycheck is terrifying.

The result? You stay stuck, spinning your wheels, and that dream stays just that—a dream.

You don’t have to figure this out on your own.

We’ve been where you are. We know what it feels like to want more but not know how to get there.

That’s why we help creatives like you quit the grind, launch the business of their dreams, and finally build something that feels meaningful, exciting, and entirely yours.

Meet Your Guides

Blaine Bartel

Blaine puts rocket fuel in his morning coffee. He lives for the launch. Going all the way back to his early twenties, when he launched a national television program - Blaine has been graced with an insane ability to get big ideas off the ground and thriving. He’s an innovator, brand specialist, funding professional and is certifiably passionate about helping others do one thing: Uncover and unleash what they were born to do.

Joel Hornstien

After spending years as a key visionary growing other organizations, Joel had an epiphany. “Can I do this for myself?” He already knew the answer: he figured out what he loved most, quit his 9-to-5, and started living life on his own terms. He doubled his income in year one and never looked back. Joel is a storyteller, digital marketer, creative guru, visual designer, and growth engineer. Blaine calls him the “Efficiency Evangelist.” He has a knack for seeing the fastest (and least expensive) way to do everything.

We’ve been helping people just like you launch their dreams for a combined 50+ years…

Whether you’re a first-time entrepreneur, a seasoned professional, or someone with a passion project that won’t quit, this cohort is designed to get you from idea to launch in just 5 weeks.

You’ve waited long enough. The world needs what only you can create. We’ll show you how to make it happen.

Launch Cohort

Join our 5-Week Live Cohort

Starting January 23rd-February 20th at 7pm CST, we will meet weekly on Thursdays via Zoom. This is where you will work side-by-side with a community of like-minded doers, receiving expert coaching and actionable feedback, in real time.

Here are a few things you will learn:

Reboot Your BS (Belief Systems)

We’ll help you break down the limiting beliefs that are holding you back from building the business and life you want.

Your Brand DNA

Cut through the noise and get to the core of what makes your brand unique—your Brand DNA. We’ll help you define your values, message, and identity in a way that feels authentic and easy to communicate.

How to Build Your Audience

Learn how to attract the right people without overcomplicating things or using pushy tactics. We’ll show you how to keep your message clear, build trust naturally, and guide folks from curious to committed.

Create an Irresistible Offer

Get the tools to build an offer that not only grabs attention but also converts curious prospects into paying customers.

Website That Works For You

You’ll learn how to build a website that does the heavy lifting—attracting the right people, delivering your message clearly, and guiding visitors to take action.

Make It Easy for Them to Say Yes

We’ll show you how to build a simple sales funnel to stay top-of-mind without being pushy while giving enormous amounts of value to your potential clients.

Testimonials

What our clients are saying:

“…an exceptional gift for turning passion into reality, and their leadership will inspire entrepreneurs and leaders to successfully launch their visions into the world.”

Chuck Tate - Pastor and Author

“They have been instrumental in helping me increase my audience…as an entrepreneur, they have moved the needle for me in just a few short months! Highly recommend!”

Edie Tolbert - Entrepreneur

"Blaine Bartel possesses an extraordinary ability to inspire and equip people with the tools, insights, and experience they need to transform their dreams from concept to substance. Through his guidance, experience, wisdom, and creative insight, he was a catalyst for helping me to realize my vision in developing a consulting organization."

Michael Womer - Former Chick-fil-A Regional Marketing Director

“Joel cares. He cares about you and what your goals are. He cares about seeing not just something begin but it be actually successful. With a wealth of experiences and industry knowledge Joel can ask the thing to get at the art of what needs to be done. Thank me later, putting your trust in Joel and his team will be one of the greatest investments for your idea.”

Nate Holder - Pastor

“…a gift for inspiring, motivating, encouraging and coaching people to reach and develop their full potential in their personal and professional lives.”

David Calvert - Licensed Professional Counselor

“Blaine is a strategic thinker that has always been able to see beyond the present and build for the future the last 30 years I have known him. He is a leader of leaders and ignites a passion within others to be everything God has called them to be.”

Dean Hawk - Pastor and Podcaster

“If you are looking for someone to help communicate the vision of your business to your clients, Joel is the perfect choice.”

Mandy Earley - Entrepreneur

“Blaine is one of those rare leaders who has walked on the mountain top and in the valley. This gives him the unique ability to impart other leaders with clarity, wisdom, courage, and inspiration.  Every time I’m around Blaine, I leave with fresh perspective and greater confidence that I can both thrive and endure as the purposes of God are carried out in my life.”

Matt Blair - Founder of Square One Compassion

“Blaine is a seasoned thought leader who has a remarkable gift to motivate and equip dreamers and visionaries, with the necessary tools needed to bring their dreams and ideas to life.

Lee Wilson - Communicator and Author

“As a business owner, you want to be able to trust someone who cares about your company just as much as you do and Joel is the guy!”

Josh Smith - Entrepreneur

“Blaine Bartel has made his name as one of the greatest creative minds in the non-profit and religious industry. He helped revolutionize youth ministry around the world and is an internationally-known author of 10 best sellers. His work has been featured on The Early Show, The Washington Post and Seventeen magazine.”

Christian Newswire

“If you are seeking someone who is not only capable but truly driven to inspire and equip others for success, Blaine is your guy. He is a rare leader whose passion for personal development is matched by his ability to deliver lasting, meaningful change in the lives of those he supports.”

Roosevelt Taylor - Non-Profit Executive

“I have known Blaine as a friend and colleague for more than a decade. He served as a CEO of eight of my businesses and was the kind of leader that made things happen. He has a visionary gift that embodies all the instincts and expertise that will bring your best ideas to their glorious completion.”

Blake Ewing - Chief of Staff at City of Tulsa

Launch Cohort

Who is this for?

This online course is for creatives who are ready to leave their 9-to-5 behind and finally launch the business they’ve been dreaming about. It’s designed for those who are done letting fear hold them back and are ready to take the leap into living life on their own terms.

Next Steps

It’s time to do life on your terms.

Join the Community

Free

Stay in the loop on business, marketing, tips, and insights—plus whatever else we're thinking about…all straight to your inbox. No spam, we pinky promise!

  • Clear, Actionable Insights

  • Stay Motivated

  • No Fluff, Just Value

  • Direct Q&A Opportunities

  • Exclusive Content

5 - Week Launch Cohort

$599

Starting January 23rd at 7pm CST, you will get the tools, support, and real-time feedback you need to turn your idea into a business you’ve always dreamed of.

  • 5 live lessons on Zoom with Q&A

  • Step-by-step roadmap on how to launch

  • Confidence to move forward without second-guessing yourself

  • A community of like-minded people who believe in you and your idea

  • Market yourself without feeling gross

*In Person

Launch Intensive

$2,499

Join a small group of fellow launch enthusiasts and go one-on-one with Blaine and Joel for three days, developing and designing your big idea.

  • Launch Faster

  • One-on-one mentorship sessions

  • No Distractions

  • All-Inclusive Experience

  • Collaborative Environment

  • Real-Time Feedback

Here’s how to join the Launch Cohort

Step One

Join the Waitlist

We will let you know when the doors are open for our January Launch Cohort!

Step Two

Secure Your Spot

We have LIMITED spots for our very first cohort so don’t wait to sign up.

Step Three

Get Ready to Launch

We’ll equip you with the tools, strategies, and mindset shifts that ensure you’re ready to make a real impact when you go live

We get it—investing in yourself feels like a big step.

But here’s the thing: trying to figure it all out on your own can cost even more—lost time, missed opportunities, and expensive mistakes.

You’re not just paying for 5 weeks of coaching—you’re investing in:

  • A Clear Launch Plan – No more guessing what to do next.

  • Expert Guidance – Avoid costly mistakes by learning from those who’ve done it.

  • A Supportive Network – Connect with like-minded entrepreneurs who will hold you accountable.

  • Momentum – Save yourself years of trial and error by getting your idea off the ground now.

Ready to Launch?

Get the tools you need to create a life you love. Don’t let fear hold you back any longer.

Join the 5-Week Live Cohort Today!

Your future starts now.

Free Download

Grab "The 10 Biggest Barriers to Launching Your Passion into Your Profession" and cut through the noise.

This is a straightforward guide to breaking past what’s holding you back and finally getting your idea off the ground.

Common Questions

Still have questions?

  • This isn’t a “go-at-your-own-pace” course—it’s a live, interactive experience with coaching, feedback, and accountability. You’ll learn alongside a group of peers and receive real-time support to keep moving forward.

  • Absolutely! The cohort is designed with busy schedules in mind. Sessions are live, but recordings will be available so you can work through the material on your own time if needed.

  • You can expect to spend 2-3 hours per week on live sessions, exercises, and implementation. The more time you invest, the more you’ll get out of the experience.

  • Yes, we offer a satisfaction guarantee. If you’re not fully satisfied with the cohort, we’ll provide a refund—no questions asked.

  • We keep the cohort intentionally small to foster meaningful connections and ensure everyone gets the attention they need.

  • Of course! We offer Q&A and time at the end of every session to talk about where you are at in the launch process!